Privacy Policy

My Little Wardrobe Privacy Policy

The purpose of this policy

This Privacy Policy deals with the manner by which this business collects, stores, uses and discloses personal information in accordance with the Australian Privacy Principles (APP’s) that are embedded in the Privacy Act 1988 and that are effective in an updated form as from 12th March 2014.

We are bound by the Privacy Act and the Australian Privacy Principles (APPs) which regulate the collection, use and disclosure of personal information.

This Privacy Policy explains: 
• the scope of our Privacy Policy; 
• why we collect personal information; 
• what personal information we collect; 
• how we collect and use your personal information; 
• how we disclose your personal information, 
• your right to access your personal information; 
• your right to correct your personal information; 
• how we protect the integrity of your personal information; 
• your right to make a privacy complaint; and 
• how you can contact us regarding privacy concerns.

We reserve the right to review, and if necessary, change this Privacy Policy. We will post changes to this Privacy Policy on our Website. This Privacy Policy is on our Website.

Scope of Information Collection for the purposes of this policy an online retail store selling clothing and goods.

Whilst information is collected in the process of our operations as outlined above maintaining the extent of our operations are detailed on our website This site itself has links to the other sites that we are not responsible for in maintaining a Privacy Policy. The Privacy Policies on such sites is the onus of the relevant linked enterprise.

This Privacy Policy governs all personal information collected by and provided to us and must be adhered to by all persons who access, use, process, control or otherwise deal with personal information on our behalf. This policy applies to independent contractors and job applicants, as well as individuals who provide us with their personal information.

This Privacy Policy does not apply to our acts and practices which relate directly to the employee records of our current and former employees.

What is personal information?

Personal information is any information that can be used to identify you. This includes any personal information or opinions about you, whether true or not, no matter how the information or opinions are recorded. The information may be collected from you directly or provided to us by another party.

Sensitive information is a special category of personal information and includes, but is not limited to, information about your health, race or ethnic origin, political or religious beliefs, membership of a trade union or association, or criminal record. There are greater restrictions that apply to our collection, storage, use and disclosure of sensitive information under the Privacy Act.

Why do we collect personal information?

We collect personal information from you for the following purposes (Primary Purpose):

a) to lawfully carry out our functions and activities; 
b) to deliver the products and services that you requested; 
c) to provide you with further information about the products and services you requested; 
d) to personalise and customise your experiences with us; 
e) to help us review, manage and enhance our services; 
f) to develop insights used in reports or other content developed by us; 
g) to communicate with you; 
h) for administration purposes, including charging, billing and collecting debts; 
i) to promote and market those of our other products and services which we consider may be of interest to you; 
j) when considering making offers to job applicants and prospective employees or for employment purposes; and 
k) to receive services from you or the organisation which employs you.

In addition to the Primary Purpose, we may use the personal information we collect and you consent to us using your personal information to: 
a) provide you with news about any products and services; 
b) send you marketing and promotional material that you may be interested in; 
c) communicate with you, including by email, telephone and mail; 
d) manage and enhance products or your experience on our Website and domains; 
e) conduct surveys or promotions; 
f) verify your identity; 
g) investigate any complaints about, or made by you, or if we have reason to suspect you have breached any relevant terms and conditions; and 
h) as required or permitted by any law.

Unless otherwise provided by law, we will not collect, hold, use or disclose sensitive information without your consent.

What personal information do we collect?

The nature and extent of personal information we collect varies depending on your particular interaction with us and the nature of our functions and activities. 
Personal information that we commonly collect from you would include (but is not limited to): 
a) your name 
b) your address, email address, telephone numbers; 
c) your financial information including credit card; 
d) nature of products or services being sought for the purposes of filling your order;

We also collect information that is not personal information, such as data relating to your activity on our Website.

If you feel that the personal information that we are requesting at any point is not information that you wish to provide, please feel free to raise this with us.

How do we collect personal information? collects personal information in a number of ways, including:

Directly from you, when you provide information by telephone, electronic messages (including email and SMS) or in documents; directly from you, via our internet site, directly from you when you purchase goods; From competition entry forms or at our promotional activities or sponsored events; From third parties we contract to collect and/or manage data on our behalf;

From third parties who you have asked or permitted to provide your personal information (including those parties from whom you purchase goods and services);

Generally, personal information is collected by us from a variety of sources, including when dealing with members or customers, when dealing with individuals, undertaking marketing initiatives, or when recruiting.

Personal information may be provided by you using our Website or by telephone, business cards, competition entries, survey entries, mail or email, registration forms,or in writing, whether verbally, in hardcopy or electronic format.

If you provide personal information about another person to us, we require that you: 
• inform that person you have done so and provide them with a copy of this policy; and 
• confirm to us that you have that person’s consent to provide such information for the purpose specified.

If we receive unsolicited personal information about you that we could not have collected in accordance with this Privacy Policy and the Privacy Act, we will within a reasonable period, destroy or de-identify such information received.

What do we do with your information?

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. 
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system. 
Email marketing - With your permission, we may send you emails about our store, new products, specials/sale information and other updates

Website and Google analytics

• Information we collect may include: 
a) the Internet Protocol address and a component of the domain name used (e.g. .com or .net); 
b) the type of browser and operating system you used; 
c) the date and time you visited our Website; 
d) the web pages or services you accessed at our Website; 
e) the time spent on individual pages and our Website overall; 
f) which files you downloaded; and 
g) information about your computer and Internet connections using cookies. 
• We use Google Analytics Demographics and Interest Reports to obtain a more detailed understanding of our Website users and their potential needs. We do not collect personal information by such methods; only aggregate data is used for planning purposes.

How do we use your personal information?

To facilitate your transactions with us be it by purchasing a product or service through this firm. We need to support your purchase in a way that meets the demands of our manufacturers and suppliers along with any regulatory requirement by any government body,

Comply with our legal obligations (i.e. product recalls)

Identify and contact individuals who do business with us;

Train our employees;

Assess and process employment applications and manage employment issues; and

Handle complaints and disputes; and detect, investigating and preventing fraud.

We will only use and disclose your personal information: 
• for purposes which are related to the Primary Purpose; or 
• if we otherwise get your consent to do so, in accordance with this Privacy Policy and the Privacy Act.

We will not use your personal information for any purpose for which you would not reasonably expect us to use your personal information. Additionally, we will not disclose your sensitive information without your consent, unless there is a need to disclose such information in accordance with the Privacy Act or to comply with any other regulatory requirement.

We will only use or disclose your personal information for the purposes of direct marketing if: 
• we collected the information from you; 
• it is reasonable in the circumstances to expect that we would use or disclose the information for direct marketing purposes; 
• we provide you with a simple means to ‘opt-out’ of direct marketing communications from us; and 
• you have not elected to ‘opt-out’ from receiving such direct marketing communications from us.

Security of your Information

A credit card transaction can be raised by us either by direct presentation or by telephone. Your credit card details will not be stored at the completion of your transaction. has provision to accept payment by credit card over the firm’s internet site and will use stripe to ensure secure payment.To view stripes privacy policy please visit website has a high level of security installed however we are unable to guarantee the security of any email.

How we hold and store your Personal Information may hold your personal information in a number of ways, including:

In our computer systems or databases, this may involve storing data on a storage or computer system provided by a third party supplier or on paper records

What happens if you choose not to provide your personal information?

You are not obliged to give us your personal information. If you would like to access any of our services on an anonymous basis or using a pseudonym, we will take reasonable steps to comply with your request. However, we will require you to identify yourself if: 
• we are required by law to deal with individuals who have identified themselves; or 
• it is impracticable for us to deal with you if you do not identify yourself or elect to use a pseudonym.

Please also be aware that your request to be anonymous or to use a pseudonym may affect our ability to provide you with the requested goods and/or services and the range of options available to you or the organisation as a member may be limited.

For example, we may not be able to provide the full range of member services or allow you or your organisation to participate in networking functions, seminars and events, or successfully deliver any products and services that you have purchased from our Website if you do not provide your personal information.

Access to your personal information

If you require access to your personal information, please contact Privacy Contact Officer. You are required to put your request in writing and provide proof of your identity.

We are not obliged to allow access to your personal information if: 
a) we reasonably believe that giving access would pose a serious threat to the life, health or safety of any individual, or to public health or public safety; 
b) giving access would have an unreasonable impact on the privacy of other individuals; 
c) the request for access is frivolous or vexatious; 
d) the information relates to existing or anticipated legal proceedings between you and us and would not ordinarily be accessible by the discovery process in such proceedings; 
e) giving access would reveal our intentions in relation to negotiations with you in a way that would prejudice those negotiations; 
f) giving access would be unlawful; 
g) denying access is required or authorised by or under an Australian law or a court/tribunal order; 
h) we have reason to suspect that unlawful activity, or misconduct of a serious nature relating to our functions or activities has been, is being or may be engaged in and giving access would be likely to prejudice the taking of appropriate action in relation to the matter; 
i) giving access would be likely to prejudice one or more enforcement related activities conducted by, or on behalf of, an enforcement body; or 
j) giving access would reveal internal evaluative information in connection with a commercially sensitive decision- making process.

If you make a request for access to personal information, we will: 
• respond to your request within a reasonable period; and 
• if reasonable and practicable, give access to the information in the manner requested.

If we refuse to give access to the personal information because of an exception or in the manner requested by you, we will give you a written notice that sets out at a minimum: 
• our reasons for the refusal (to the extent it is reasonable to do so); and 
• the mechanisms available to complain about the refusal.

We reserve the right to charge you reasonable expenses for providing access to personal information, for example, a fee for photocopying any information requested by you.

Nothing in this Privacy Policy replaces other informal or legal procedures by which you can be provided with access to personal information.

Correction of your personal information

We request that you keep your personal information as current as possible. If you feel that information about you is not accurate or your details have or are about to change, you can email our privacy officer on and we will correct or update your personal information

If you make a request to correct your personal information, we will: 
• respond to your request within a reasonable period; and 
• if reasonable and practicable, correct the information in the manner requested.

We reserve the right to charge you reasonable expenses for making a correction to your personal information, for example, a fee for photocopying relevant information.

Nothing in this Privacy Policy replaces other informal or legal procedures by which you can correct personal information.

Integrity of your personal information

We will take reasonable steps to: 
• ensure that the personal information that we collect is accurate, up to date and complete; 
• ensure that the personal information that we hold, use or disclose is, with regard to the relevant purpose, accurate, up to date, complete and relevant; and 
• secure your personal information while it is being held by us.

We will take reasonable steps to protect personal information from: 
• misuse, interference and loss; and 
• unauthorised access, modification or disclosure.

Electronic information is protected by various security measures (including encryption and password protection) and physical paper files are stored in a secure location. Personal information is de-identified where appropriate. Data protection includes the use of password access areas and secure servers.

You acknowledge that the security of communications sent by electronic means or by post cannot be guaranteed. We cannot accept responsibility for misuse, loss or unauthorised access to your personal information where the security of information is not within our control. If you suspect any misuse or loss of your personal information please contact us immediately.

We will take reasonable steps to destroy or de-identify any personal information held by us if we no longer need to hold the information for the purpose it was collected and we are not otherwise required by law to retain the information.

Text Marketing and notifications:

By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed [20] a month. You acknowledge that consent is not a condition for any purchase.
If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.
For any questions please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.”


If you have a complaint about how we collect, use, disclose, manage or protect your personal information, or otherwise consider there may be a breach of the Privacy Act or the APPs, please contact us in writing.

We treat all complaints seriously and intend to resolve your complaint within a reasonable timeframe, usually 14 days or otherwise as soon as practicable. However, in some complex cases, resolution may take longer.

Once the complaint has been received, we will try to resolve the matter in a number of ways: 
1 Request for further information: We may request further information from you. You should be prepared to provide us with as much information as possible, including details of any relevant dates and documentation. This will enable us to investigate the complaint and determine an appropriate solution. All details provided will be kept confidential. 
2 Discuss options: We will discuss options for resolution with you and if you have suggestions about how the matter might be resolved you should raise these with our Privacy Contact Officer. 
3 Investigation: Where necessary, the complaint will be investigated. We will try to do so within a reasonable time frame. It may be necessary to contact others in order to proceed with the investigation. This may be necessary in order to progress your complaint. 
4 Conduct of our employees: If your complaint involves the conduct of our employees we will raise the matter with the employees concerned and seek their comment and input in the resolution of the complaint.

You are free to lodge a complaint directly with the Office of the Australian Information Commissioner (OAIC) online, by mail, fax or email. For more information please visit the OAIC website at


Please forward all correspondence in respect of this Privacy Policy to the Privacy Officer, Brad Parker who can be contacted by email at

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